Move over toxic tampons. Take a hike, sweaty pads. There’s a new player in town and it looks like she’s here to stay – 12 hours at a time. It seems women are going crazy for the menstrual cup, a reusable, bell-shaped silicone device inserted into the vagina to collect menstrual blood, and they’re taking it to the web with countless YouTube videos, blog posts and tweets praising its benefits. So what’s all this commotion about?
Throughout its surprisingly long history (early versions of the menstrual cup were patented as far back as in 1932!), the menstrual cup has not been a popular option for period care. Despite several attempts to launch the product in mass markets over the years, it was never able to compete with disposable tampons and sanitary pads. Although it is still a foreign concept to most women, the menstrual cup is slowly claiming its place in mainstream markets. It is no longer a mysterious apparatus only found in natural health stores; the product is now available in some major drugstores and can be easily bought online. An increasing selection of brands is also popping up worldwide: from Lunette, to Mooncup, Meluna, Yuuki, Fleurcup, Sckoon, Ruby, Femmecup and The DivaCup – to name but few.
Diva International Inc., the makers of The DivaCup, one of North America’s most popular menstrual cup brands with over 1 million cups sold to date, have definitely noticed the new trend. For the past 10 years, DivaCup International’s sales have been growing at double digit rates. “In the past ten years we have received great enthusiasm and acceptance around The DivaCup in both natural health and more recently, mainstream markets,” says a spokesperson for The DivaCup.
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